Mooc “Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management”

A MOOC about Pricing and Revenue Management, by Christophe Bontemps, Nathalie Lenoir and ENAC, and involving some of our simulations, starts today on FutureLearn:

 

 

How do airlines, hotels, resorts and other organisations manage their prices? Why are these prices apparently unrelated to costs and different for each consumer? And what are the underlying reasons and processes behind these prices?

Open the black box of pricing strategy and revenue management

 

https://www.futurelearn.com/courses/pricing-strategy-revenue-management

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